2015-08-14
Changxin: industrial furnace merger and reorganization, integration of resources, technological innovation and vitality
Many years ago, Lincheng town of Changxing County was a small town. With the enthusiasm of a village secretary and the loan of 30000 yuan from the village credit union, it developed the industrial furnace industry. After decades of development, it has become an industrial furnace production cluster and a national non-standard electric furnace production base. Now, in the face of the new normal of the economy, a problem of transformation, upgrading, expansion and strength has been put in front of the industrial furnace industry of Lincheng. How to fight this battle? As we all know, if an industry wants to have enough influence in the market, the power of brand is self-evident. However, at present, a problem in front of Lincheng industrial furnace industry is that there are few famous industrial furnaces. In view of this situation, Changxing County market supervision and Administration Bureau launched trademark registration and cultivation of famous trademark guidance for local industrial furnace enterprises. Recently, the staff of Changxing County market supervision and Administration Bureau came to Zhejiang Shangding Industrial Furnace Co., Ltd. to discuss the improvement plan of trademark declaration with the enterprise. It turns out that since March last year, Zhejiang Shangding Industrial Furnace Co., Ltd. has carried out a series of technological transformation. After more than a year of exploration, the company finally aimed its development direction at the middle and high-end market. Nowadays, with the launch of a batch of independently developed new products, it is urgent to apply for a registered trademark. "Our industrial furnaces are on the path of environmental protection. Only when we have a trademark can we gradually recognize your products. Only when we have more recognition in the market can we take the path of differentiated competition." Said Ye Yufang, general manager of the company. Once upon a time, the
